Midwest Energy is a customer-owned electric and natural gas cooperative serving more than 90,000 customers across central and western Kansas. Focused on safety, reliability, affordability and community, Midwest Energy provides essential energy services that support homes, businesses and rural communities throughout the region.
Where We Started
Lifeboat Creative partnered with Midwest Energy to support key communications initiatives and strengthen how the cooperative connects with its customer-owners. A major focus of our work has been helping translate complex energy topics into clear, accessible messaging through integrated campaigns and digital experiences.
Our collaboration has included strategic campaign development, creative execution, video production and website and intranet design, helping ensure consistent communication across both customer-facing and internal platforms.
Strategy
Our strategic work focused on developing clear, customer-focused messaging and campaign strategy to effectively communicate important updates and support transparent communication with Midwest Energy’s customer-owners.
Creative
From campaign advertising and video production to digital creative assets, our work helped translate complex energy topics into clear, accessible messaging for customers across Kansas.
Development
We designed and developed a refreshed website experience for Midwest Energy focused on improving usability, clarity and access to important customer information. We also developed an internal intranet to support employee communication and resources, along with occasional updates and enhancements to site functionality.
