Kansas Strong is the public education initiative of the Kansas Oil & Gas Resources Fund, working to inform Kansans about the important role oil and natural gas play in everyday life. Through education, outreach and community engagement, Kansas Strong highlights how the industry supports jobs, infrastructure, schools and the energy needs of communities across the state.
Where We Started
Lifeboat Creative partnered with Kansas Strong to help educate Kansans about the impact of the state's oil and natural gas industry. Our work has focused on developing strategic campaigns and engaging creative that connect industry topics to everyday life, making complex subjects more accessible and relevant to a broad audience.
Through campaign strategy, advertising, video production, digital experiences and social media outreach, we've helped create meaningful opportunities for education and engagement across the state.
Strategy
Our strategic work has focused on developing campaigns that communicate the value of Kansas oil and natural gas through relatable messaging, targeted outreach and coordinated media efforts across both digital and traditional channels.
Creative
From advertising campaigns and educational videos to branded materials and promotional assets, our creative work has helped bring Kansas Strong's message to life in ways that inform, engage and inspire audiences across the state.
Development
We supported Kansas Strong through website enhancements and interactive digital experiences, including the development of an educational Oil Supply Chain game designed to engage users and deepen their understanding of the industry.
Connection
Through ongoing social media management and campaign support, we’ve helped Kansas Strong expand its reach, engage audiences and foster conversations about the importance of oil and natural gas in everyday life.
