Central Plains Area Agency on Aging (CPAAA) has guided older adults, caregivers and persons with disabilities for more than 50 years by providing information, assistance and support. Serving Butler, Harvey and Sedgwick Counties, CPAAA helps individuals understand their options and access local resources that support health, independence and quality of life.
Where We Started
Lifeboat Creative partnered with CPAAA to strengthen awareness and expand the reach of important community-focused initiatives. Our work included refining the organization’s logo package and brand standards, developing campaign strategy and creating cohesive messaging across digital, traditional and social platforms.
From the Ageism Awareness campaign to ongoing creative support, we helped deliver clear, impactful communication designed to educate, engage and connect with older adults, caregivers, medical professionals and the broader community.
Strategy
Our strategic work focused on building campaigns that effectively reached older adults, caregivers and medical professionals through thoughtful planning, audience targeting and coordinated messaging across multiple channels.
Creative
From logo development and campaign creative to social content and advertising materials, we created approachable, informative assets designed to educate audiences and support community engagement initiatives.
Development
We provided ongoing website updates and support to help ensure CPAAA’s digital presence remained current, accessible and easy for users to navigate.
Connection
Through social media management, campaign coordination and multi-channel outreach efforts, we helped amplify CPAAA’s message and extend the reach of its programs and initiatives throughout the community.
