Our Team

The players behind the work

Lifeboat Creative is a multidisciplinary team connected by experience, perspective and a shared drive to make work that matters. We believe the best ideas show up when people actually enjoy working together, and every voice here brings its own history, instincts and a quiet obsession with getting the details right.

Together, we move ideas from “what if” to “wow, look at that” with care, intention and momentum, partnering closely with our clients to create work that’s smart, memorable and refreshingly real.

Jeremy Luginbill Principal / 2002

Jeremy brings nearly 30 years of experience in branding and marketing, with a background spanning brand development, strategy, management, corporate identity and advertising. Prior to founding Lifeboat Creative more than 20 years ago, he honed his craft at one of the nation’s leading corporate identity firms, building a foundation that continues to inform the agency’s strategic approach today. He values the diversity of client industries and needs, which allows him to continually expand his knowledge and apply those insights across a broad range of engagements.

Jennifer Whitney Creative Director / 2007

Jen earned her degree from the University of Texas at Austin, where she started in video production before discovering a love for graphic design. That spark led her into print, digital and web design, and more than 25 years later, she still loves being immersed in the world of branding and advertising. Jen believes the best ideas reveal themselves when you take a moment to step back and look again—approaching every project with fresh eyes, curiosity and a thoughtful perspective that helps brands feel both unique and full of life.

Colt Cox Digital Director / 2009

Colt earned his bachelor’s degree in Information Networking & Telecommunications from Fort Hays State University, where he developed a strong foundation in web development and digital systems. With more than 17 years of hands-on experience in HTML, PHP, JavaScript and MySQL, he leads Lifeboat Creative’s digital division, overseeing website development, digital advertising and technology integrations. Colt is passionate about building efficient, scalable solutions and enjoys solving complex problems that help brands perform at their best online.

Ashley Ward Senior Account Manager / 2017

Ashley holds a bachelor’s degree in Marketing from Emporia State University. A Lifeboater since 2017, she brings experience managing strategic initiatives, website design and development, branding projects and more, all with a focus on connecting meaningfully with target audiences. Ashley is passionate about building strong client relationships and delivering results-driven solutions. Whether managing day-to-day communications or guiding larger initiatives, she excels at balancing big-picture strategy with the critical details that ensure every project hits its mark.

Natalie Santiago Digital Strategist / 2014

Natalie earned her Bachelor of Business Administration from Newman University, where she studied general business and developed an interest in marketing. With more than 10 years of agency experience, she has built a strong background in digital strategy and campaign management. She approaches each project with a focus on thoughtful planning, clear communication and measurable results. Natalie enjoys the ever-changing nature of digital marketing and the challenge of helping brands connect with their audiences in meaningful ways.

Kelsey Coonce Account Manager / 2022

Kelsey received her Bachelor of Business Administration in Marketing from Wichita State University, where she built a strong foundation in strategic marketing and communications. Her work experience spans digital marketing, event planning and community outreach, giving her a well-rounded perspective on how brands connect with their audiences. Kelsey partners closely with clients and internal teams to keep projects aligned, on schedule and reflective of each brand’s vision. She is passionate about understanding what drives a brand by diving into its goals and strategy to help create work that truly resonates.

Laura Stow Graphic Designer / 2014

Laura earned her degree in Graphic Design and brings nearly 20 years of experience creating thoughtful, user-focused digital experiences. She specializes in website design, combining creativity with strategic thinking to develop websites that are visually engaging, intuitive and aligned with each client’s goals. Laura is passionate about creating polished digital experiences that strengthen brands and help organizations connect more effectively with their audiences.

Anita Robinson Social Media Manager / 2025

Anita earned her Bachelor of Business Administration from Wichita State University, where she developed an interest in marketing and brand strategy. With five years of experience across freelance, in-house and agency roles, she has built a strong background in social media management. She discovered her passion for social media while helping founders build their personal brands and approaches each project with a focus on thoughtful strategy, authentic storytelling and creating content that resonates with the right audience.

Andrew Siegman Web Developer / 2025

Andrew’s passion for software and web development began early, when his father introduced him to the basics of HTML and JavaScript. By age seven, he had built his first website and has continued to develop his skills through hands-on experience and involvement in Wichita’s local developer community, devICT, where he also served on the board for a year. Today, Andrew uses his love of software to create websites, productivity tools and web applications that improve lives. He takes a detail-oriented approach to his work and is committed to delivering high-quality products that exceed expectations.

Take a look at our other disciplines:

Strategy

Creative

Development

Connection

Let’s Build What’s Next

Whether you’re refining an established brand or building something new, we’re ready to help you move forward with purpose and confidence.