The Backstory
The LUX, a Bokeh Development property, sits on the corner of 1st St. and Market in downtown Wichita. Built in the 1950s to house Kansas Gas and Electric, the building has been repurposed and now has 86 residential units and two floors of commercial space as well as Candela Venue at The LUX, an event space. Our relationship with Bokeh Development began with The LUX back in 2011 and that building — that amazing, challenging, nail-biting structure — is without a doubt partially responsible for who Lifeboat Creative is today. We’ve been through a lot with The LUX — and we are so immensely proud of how it has all turned out.
want to know more?Work We've Done
Branding
The client was adamant about keeping the branding in-line with the architecture and era of the building. We began with research — like we do on every project — and delved into the essence of the 1950s. The client was quite pleased with the final result.
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The client wanted to limit their paper footprint, so print pieces were created only if necessary, again staying true to the brand of The LUX.
Website / SEO
This LUX website was super fun to put together. The client entrusted us to push the envelope not only with the way information and images were presented, but also with the overall voice of the site.
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Social Media
We work with the client to ensure that social media avenues are current, display community involvement and are responsive.
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Digital Ads
Throughout the reconstruction of The LUX, e-blasts were emailed out to tease new features, announcements and even events!
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And More!
Lego Construction Video Introduction Open House EventBlood, sweat and tears… what MORE could you want? Or at least sweat and tears. When you are trying to import over 5,000 legos from the Netherlands for an event, and there’s an ice storm on the eastern coast… you might cry a little. Our Creative Director did. But it was worth it!
We worked with a local video company to create an introduction video – with, of course, a 1950s treatment.
We partnered with the client, and other vendors, to put on The LUX’s Open House event. It was a huge success and we had a blast planning – and attending – the event.
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