The Backstory
The Independent School is a private school (pre-K to high school) located in Wichita, Kansas that provides a superior, independent, college preparatory education in a safe, supportive community, conducive to the intellectual, emotional, and physical growth of each Independent student. It’s more than just a school. It helps each student grow in every aspect of life.
We initially partnered with The Independent School to design and rebuild their website and then they determined their brand was in need of a refresh. We rallied and accepted the assignment!
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Branding
Tagline & Colors Graphic Element Photography Brand GuideThe Independent School had an existing logo, but was seeking a clean yet bolder brand. After doing brand and competitor research, we developed a simple tagline: INDEPENDENT INSPIRES and brought in some additional, exciting colors.
The unique graphic element complements the shape of the shield in their established logo, speaks to the creativity and progressiveness of the school through vibrant colors and while made up of pieces or blocks, when combined, create something bigger and extraordinary – just like The Independent School.
The images for The Independent School communicate the liveliness of the students and school community. A mix of stock photography and actual photography are used to highlight the energy at the school.
When we help a client through a rebrand, we create a Brand Guide that acts as a road map to assist them (and us) with how to communicate their brand both internally and externally so that it maintains consistency across the board.
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see other BRANDING clients
In following the Brand Guide, we have created a number of print collateral pieces that the client uses to promote their great school.
Website / SEO
Initially, we designed and developed the website for The Independent School. Later, we added the new branding elements to maintain consistency.
Digital Ads
This method of advertising has worked very well for The Independent School. A variety of static and HTML5 ads have been created to promote particular areas of the school and even events. We manage the budget spend and determine the best online placement.
