The Backstory
Proudly serving areas of Kansas, Nebraska and Ohio, Renewal by Andersen (Southard Corporation) reinvents the replacement window and door industry year after year. They opened the door, or window, to us in 2017 seeking a way in which to grow their customer reach and to reshape their overall brand portrayal. We convinced them to solidify their higher-end brand by reinforcing established brand colors and consistency, images and messaging. We have also helped them reach more customers in a cost-effective and digitally-based way. It’s been great to be a part of their growth.
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Our initial approach started with revitalizing various print ads, and since then Renewal has found great response in using direct mail and continues to publishsh sales offers through newspaper and local-area publications as well. We think it’s important to keep a consistent look across all mediums to establish a well-respected and solid brand voice.
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Website / SEO
Some website projects are straightforward and others, like this one, have unique elements to consider. Because the website would be used to promote a single brand across three different regional territories, we had to develop a strategy that was capable of supporting a number of digital advertising tactics across while remaining consistent in brand voice and serve as a platform for improved organic search.
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Digital Ads
Eblasts Digital Ads (Facebook Ads, Google Display and AdWords)Most recently we designed new follow-up email campaigns for Renewal by Andersen as a customer-oriented focus aligned with their Signature Service® values. Each of the three initial campaign designs provides an alternate platform in order to followup and reach out to prospective, current and past customers—continually following up and providing superior customer service.
Each month we create complimenting display ads, Facebook ads and Google AdWord campaigns specific to the monthly offer and manage ad strategies to ensure superior performance. Not only are we running offer-specifics digital ads, but we also develop and manage branded ads to give Renewal by Andersen a broader reach.
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Social Media
We manage Renewal by Andersen’s social media vehicles to showcase their superior products, Signature Service® and sales incentives. Their social platforms provide followers with home improvement trends, energy efficiency tips, how-to’s and even designer insight, ultimately directing customers to their website for more product and contact information.
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