The Backstory
We firmly believe that when you help the children of your community succeed, we ALL succeed. Originally, The Pando Initiative came to us seeking a strategic marketing partner to build a digital ad campaign to promote their programs and organization. Formerly known as Communities in Schools of Wichita, The Pando Initiative wanted to increase community awareness and support. After initial meetings, we determined they needed assistance to better align their brand with their goals. We worked with them to enhance the brand, and then we developed a high functioning website and finally focused on digital advertising. Since the brand/web launch, we have worked on a number of other items for them. We absolutely love helping Pando thrive. But seriously, anything for the kids.
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Website / SEO
We consider it the shining piece of a brand refresh. We’ve incorporated their videos, brand elements, brought clarity to who they are and what they do and have made it super easy for people to donate and contact them.
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Branding
Refresh Revised TaglineSince The Pando Initiative had recently renamed themselves and brought with them a new logo that had already been created, by another firm, our job was to take that and see what we could tweak to better align with their overall mission. We added additional colors, images and elements to give a little more life to what they had in place.
After operating under a new name for a couple years, Pando encountered a few bumps. Audiences simply didn’t know who they helped. We adjusted the tagline from “Connect. Engage. Thrive.” to “Helping students thrive.”
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Once a brand is established, we really have a fun time using it. Here are a few print pieces we created based on Pando’s new brand.
It’s almost easy to create pieces when a brand has been fleshed out with colors, fonts and elements. Designing something like an annual report basically becomes a fun puzzle. Each piece has its place, and it just fits.
Reality U is a well-known program of The Pando Initiative. While auditing the Pando brand, we felt it was important to bring Reality U more into the fold of Pando. The Reality U brand was also refreshed slightly to stand apart, but it was also revised to align with the overarching Pando brand.
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Digital Ads
Once the new brand was in place, we were able to put together some digital ad pieces.
