High Touch Technologies is a software, technology, and communications company that provides services and support to all industries. With offices in Texas, Colorado, and Kansas and they serve clients all over the world. The name High Touch stems from the theory that in a world of technology, people long for personal, human contact. It’s been awesome to partner with a company that understands the importance of this kind of connection.want to know more?
High Touch, which started in 1984, understood they needed to reconnect with who they were and what they stood for as a company. We assisted them by helping them complete employee surveys. Our team at Lifeboat processed the results and delivered a core branding board to start with.
High Touch expressed having difficulties using their current logo in all mediums. We worked with them to retain the global graphic but also turn it into a “hand” which then relates back to what the name High Touch represents. The text treatment was kept the same. This version is much easier to utilize in print, digitally, one color, you name it.
With a renewed approach and a refreshed logo, we established an updated color scheme, industry icons and messaging.
A brand guide was put together for High Touch to show how best to use the logo, colors, graphics, fonts and messaging. Collateral elements were also included.