The Backstory
Candela Venue at The LUX is located on the first floor of The LUX in downtown Wichita, Kansas. Built for Kansas Gas and Electric in 1954, the unique character of the building and mid-century modern architecture speak to a time when design and function were celebrated. As a result, Candela Venue at The LUX embodies style and class.
When the venue first opened in 2013, the space was located in a different area of the building. We were delighted to be tasked with naming it (Get it?… KG&E, The LUX is the SI derived unit of illuminance and luminous emittance, measuring luminous flux per unit area and Candela is the SI unit of luminous intensity.)
After considering that people often drooled over the street level expansive windows, curve of the walls and immense shiny columns, Candela was moved into the corner space at 1st and Market in 2016.
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Branding
Name, Logo & LookCandela Venue at The LUX brand underwent a revitalization when the space was relocated to the front corner of the building in 2016. Colors and the overall look were tweaked to match the tone of the new space.
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Print collateral was updated to correlate to the relocation of the venue to another corner of The LUX.
Website / SEO
The website is complementary of the space with beautiful event photos, classy fonts and even a bokeh background. (Bokeh Development owns the space.) Sometimes, we just can’t help ourselves.
Digital Ads
We created an eblast that matches the website with rotating imagery. The client gives us a list of emails and we assist with blasting it out.
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And More!
Exterior Signage Interior Signage MuralIn creating exterior signage for Candela Venue at The LUX our aim was to retain the original paneled look of the building. In fact, we were able to apply the color and lettering to the original panels. We worked with a local sign company to bring this to fruition. It turned out great!
We love how the sleek lettering lays out on the curved wood wall at the entrance of the space. We helped make this happen.
In 2013, we hid a less than appealing wall with an eye-catching, historic timeline mural. It was rather a large undertaking – so to speak. It has since been taken down, but someday we may find a place for it (perhaps in our creative director’s office).
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