The Backstory
Broadway Autopark is a unique concept 44-unit apartment building in downtown Wichita, Kansas. We’ve been super lucky to be involved in yet another Bokeh Development property. Built in 1949, Knightley Parking Garage has been transformed into an extraordinary space with shotgun units that feature covered parking at each unit's doorstep.
We were given the green light to create a logo, emblem (or is it a hood ornament?) graphics, messaging and website that speaks to a time period that celebrated the automobile. It’s been a fantastic ride.
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Branding
Logo & Colors Mark Messaging & Imagery GuideThe logo and colors were given a retro treatment to speak to a time when the auto first reigned king.
When the client asked for a mark, we put it into gear and created one that hints at the image of the property and resembles a hood ornament.
1950’s advertising was conjured for Broadway Autopark messaging and imagery.
When we create a logo, develop messaging and solidify a brand approach, we also create a brand guide. It becomes the “directions” for our team, our client and for anyone else that makes a decision regarding the Broadway Autopark brand.
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see other BRANDING clients
We jumped at the chance to show off Broadway Autopark’s 50s flair through various Open House event collateral.
Website / SEO
We love the way this site turned out. It’s got a lot of cool features and interesting turns. Props to our development team for their creative details.
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And More!
Event Planning Keychains Photo BoothOur team had a blast planning and coordinating Broadway Autopark’s Open House event! From decor, to favors, to signature drinks reminiscent of the 1950’s, we made sure to highlight the building’s history at every turn.
Event-goers took a piece of the party home with these custom, hood ornament-inspired keychains.
Thanks to some great local vendors, there was no shortage of fun at this Open House!
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