The Backstory

Martin Pringle Attorneys at Law, with offices in Kansas and Missouri, has been an influential client for us. We started dabbling in 2009 with invitations, announcements and a new website. Then in 2014, things got serious with a soul-searching rebrand. The logo was refreshed, new colors introduced and an entire new set of nontraditional images and messages were developed. There would be no gavels, columns or scales, only images that invoke thought and make you go hmmmm. This was certainly no easy task. We may even have a little less hair because of it. But MAN are we pleased with the way it all came together. We love working with the team at Martin Pringle, and we are lucky they are willing to push the envelope in a field that is usually quite buttoned-up.

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The team at Lifeboat gets me…..and that says a lot! I like to think out of the box when marketing Martin Pringle, and they have never told me I was crazy (although they may have initially thought it). “You want to market your law firm with branded aviator goggles and viking helmets?” Yes – and you know what? We went for it and we killed it. Just like we always do. Kim Doze-Lohmann, Director of Marketing - Martin Pringle